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(1)市场营销形势分析。本部分主要是围绕着项目主题进行的内外环境的调查研究。调查包括:
1)行业分析报告:含市场规模、价值链分析、细分市场分析、渠道分析、竞争分析、、宏观环境分析、国内外案例分析、关键成功要素、重要细分市场筛选;
2)重点市场消费者分析报告;筛选后的重要细分市场的细分消费群分析,社会统计学分析,购买习惯、心理需求;
3)现有业务分析报告:财务表现分析、业态组合分析、现有品牌分析、企业技能、企业现有营销策略评价、内部营销系统运营管理规程、操作流程调研分析;
4)重点细分市场潜力分析报告:细分市场发展潜力、各细分市场消费者行为和需求描述;
5)评估潜在增长机会。
(2)制定战略目标。
1)业务模式/增长战略报告,包括价值链模型、品类、新产品上市的节奏理念、定价理念、渠道发展、区域扩张模式、初步财务评估;
2)品牌战略报告,包括品牌结构、品牌定位、主要市场驱动因素、品牌个性、品牌的社会属性;
3)渠道战略报告:核心业务的市场及渠道特点、区域市场选择、渠道目标、渠道类型、经营规模、渠道业态、加盟商在渠道中的定位;
4)商业计划及财务评估。
(3)执行。
1)战略实施计划:描述各阶段所需的工作、定义各项工作的时间表和目标、确定各项工作的负责人或部门、跟踪实施的结果、对拖延的工作或需要重复工作的项目进行监管和控制、风险分析;
2)组织架构调整建议报告:整体组织架构的调整建议、总部部门设置及职能设计。
(4)营销业务规程设计:
含盖了人、财、物、生产OEM质量管理、产品开发等一切与营销系统接口的各部门的管理要求。但直接的生产管理、质量管理、财务管理及营销系统的行政管理、终端店的行政管理、仓储运输管理等专业化内容不涉及。包括确定营销系统与生产系统、OEM系统之间的关系、营销计划管理、产品开发作业规程、分销网络管理、营销总部市场推广管理规程、区域市场推广管理、市场督导、片区管理员工作进程控制、计划调配、OEM管理、售后服务、营销人力资源管理、销售费用管理等。依据行业、企业的运营模式不同而不同。
项目投资条件:
全案100万元。分开独立做,每单元30-40万元,根据企业规模,行业特点上下浮动。 本项目已经实施7年,
服务过的企业有:可口可乐、华立集团、海南椰树集团、红蜻蜓集团、上海震旦集团、西湖电子(数源科技)集团、联通租赁集团、步步高鞋业、南京红太阳集团、美的集团、TCL杭州公司、杭萧钢构、青春宝登峰保健、江苏琼花集团、康恩贝保健、小天鹅、LG蝶妆、浙江新光控股集团、新疆八一钢铁股份、阳光照明集团、宝娜斯集团、豪爵摩托浙江公司、澳医保灵等数十家企业提供过咨询服务,数十家企业业绩快速增长,部分迅速崛起,企业效益显著,其中多家企业3年内迅速成长为行业的龙头企业并成功上市。

为维护中技网平台交易秩序,保护技术需求方合法权益,本人(本单位)特做出以下承诺和声明:
一、本人(本单位)专利技术是经国家知识产权局审定认可,并取得了该项知识产权的专利证书,信息真实,技术可靠,无知识产权纠纷。
二、本人(本单位)愿意根据《中华人民共和国合同法》、《中华人民共和国专利法》、《中华人民共和国知识产权保护法》和《中华人民共和国促进科技成果转化法》以及中技网平台制定的技术转移交易规则和制度进行规范交易,自觉维护技术转移网络交易秩序。
三、如本人(本单位)在技术转移转化过程中有严重违规违约行为,给平台和交易相对方造成经济或财产损失,本人(本单位)愿意承担相应责任。

For maintenance or web platform trading order, protect the legal rights of the technical demand (units), make the following commitment and declaration:

1I (unit) patent technology is approved by the state intellectual property office and obtained the patent certificate of this intellectual property, the information is true, the technology is reliable, and there is no intellectual property dispute.

2, I (unit) willing to according to the law of the People's Republic of China contract law ", "patent law of the People's Republic of China, the intellectual property rights of the People's Republic of China protects a law" and "promote the conversion of scientific and technological achievements of the People's Republic of China" and wowed net platform to develop the trading rules and the system of technology transfer of regulate transactions, consciously safeguard the order of the technology transfer network transactions.

3.If I (unit) in the process of the transformation of technology transfer has seriously violated the breach, to economic or property damage caused by platform and trade each other, I (the unit) are willing to bear the corresponding legal responsibility.

交易规则说明

1、转让方在委托服务商转让期间,首先要认真阅读中技网会员协议和技术商品交易规则,其次要了解中技网有关收费标准,清楚应当遵守的相关权利和义务

2、购买方在中技网平台上认定购买某一项技术商品前,需要按照规定向中技网平台支付定金(完成意向性购买),但知识产权归属以及何时能够使用该项知识产权,视买卖双方协商确定后才能够使用,在此之前,建议您不要使用或侵犯他人的知识产权。

3、本网站对上传在首页各版块展示出售的技术产品实行有偿服务原则,对拟出售的专利技术产品交易价格以及市场前景,中技网将根据财政部无形资产评估有关标准和规定给予客观、公正的评价,具体收费标准请咨询客服人员。

1, the assignor in commissioned services during the transfer, the first thing to read or member agreement and the technical commodity trading rules, second to understand relevant charge standard or network platform, which shall comply with the relevant rights and obligations.

2, the purchaser on or network platform, decided to buy a certain technology products before, need to pay a deposit in accordance with the relevant provisions to or net platform (complete intentional purchase), but the intellectual property ownership and when to be able to use the intellectual property rights, after the negotiation between the buyers and sellers can use, before that, it is recommended that you do not use or infringe others' intellectual property.

3, this website to upload on the home page of each section shows the sale of products shall be paid for the service principle, to plans to sell the patent technology of the product market price and the market prospects, or network will according to the ministry of finance of intangible assets evaluation of relevant standards and regulations to give an objective and fair evaluation, specific charge standard, please consult customer service staff.

交易流程

根据中技网交易规则,技术买卖双方应当遵循友好、自愿和有偿原则进行交易,为此,请技术买卖双方应当遵循中技网制定的交易流程进行有序买卖。
一、买方确定购买意向→支付定金→签订意向性购买协议→买卖双方签订正式协议→买方付款 →办理技术转移交割手续→资金结算→交易完成→退还定金。

二、卖方提交信息资料→上传有效证明文件→平台审核→与平台签订相关协议和信用保证金协议→缴纳信用保证金→平台发布出让信息→确定买家→签订协议→出让技术→资金结算→交易完成→退还信用保证金。

    According to trading rules or network technology between buyer and seller shall follow the principle of friendly, voluntary and paid, for this, please technology between buyer and seller shall follow the wowed the orderly sale network of trading process.

One, the buyer to determine the purchase intentions to pay the deposit, intentional purchase agreement to sign a formal agreement between the seller and the buyer, the buyer's payment to delivery technology transfer formalities, fund settlement - deal - return deposit.

Second, the seller submit information to upload valid documents to review platform, and platform signed the relevant agreement and credit margin agreements to pay credit deposit, platform release transfer information to determine the buyer, signed an agreement to transfer technology, funds and settlements - deal - the refund credit deposit

重要提示

1、技术转让方请务必遵守《中华人民共和国合同法》、《中华人民共和国专利法》、《中华人民共和国知识产权法》、《中华人民共和国促进科技成果转化法》等相关法律法规,诚实守信,不得伪造或提供虚假技术信息。

2、技术购买方在决定购买技术商品前,首先要了解中技网的有关交易流程和技术转让方的详细信息,在购买过程中对有关技术信息产生疑问或不清楚的地方,请随时与技术信息发布单位取得联系。

3、中技网作为市场化运作的专业技术买卖服务平台,由中国技术市场协会主办,是国内权威的专业技术交易分类信息网,专业、专注、权威,面向国内外发布技术转让和技术需求项目信息,服务周到,信誉第一,交易规范,请客户认准中技网官方网址,切勿上当受骗。

1, technology transferor please be sure to abide by the law of the People's Republic of China contract law ", "patent law of the People's Republic of China" and "intellectual property law of the People's Republic of China", "promote the conversion of scientific and technological achievements of the People's Republic of China" and other relevant laws and regulations, the honest code of honor, are not allowed to fake or providing false information technology.

2 the purchaser prior to the decision to buy technology goods, technology, the first thing to understand the assignor or network related transaction process and technology of detailed information, in the process of buying to doubt the related technical information or unclear, please feel free to get in touch with technical information release unit.

3, or as a market-oriented operation of professional technology trading service platform, sponsored by the China technology market association, is the domestic authority of professional technology trading classified information network, professional, dedicated, authority, and the release technology transfer and technology at home and abroad demand project information, service, credit first, trade specification, please customers look or net official web site, please do not be deceived.

郑重声明

  会员在服务期内私自线下与相对交易方进行交易,由当事人自行承担法律后果,所产生的经济或知识产权纠纷中技网不承担任何法律责任。

Membership in the service period to offline, transacting business with relatively by the parties to bear the legal consequences, economic or intellectual property rights disputes or generated by the network does not assume any legal liability.

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